Margins

Issue 047 · June 27

A note on shipping

I spent six weeks tuning a launch page. Then I deleted it.

Last spring I rebuilt the same landing page nine times. New headline, new hero, new button color. Each version tested two percent better than the last, which felt like progress.

Then a reader replied to this newsletter and said: I just want to know what the thing does. So I cut the page to 84 words and a buy button. Sales went up 31 percent that week.

The lesson I keep relearning: optimization is comfortable. Shipping is scary. Comfort pays worse.

Read the full writeup

Three things worth your time

The notes app I draft every issue in: Bear. It is the only one that gets out of my way. $2.99 a month, this is an affiliate link.

A talk that changed how I price my work: "Pricing for humans" on YouTube. Free, 26 minutes, worth your lunch.

A question for you: Reply and tell me the one thing you are avoiding this week. I read every reply.

Talk soon,
Dara

Margins is a weekly note on building an independent creative business, written by Dara Osei.

You got this because you signed up at margins.example.com. Forward it to a creator who needs it.

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